Vitality's story starts in 1964: the latest trend for hair (in that time) is the Beatles' bob, whereas fringes and puffed-up volumes are a must-do for women, as Claudia Cardinale teaches in the movie The Pink Panther. Started up as a simple craft workshop, Vitality's is today one of the major Italian companies for the production and marketing of professional cosmetic products: a true beauty industry with more than 100 employees and 15.000 square meters of industrial plants. A steady development based on the ability to always offer value and innovation: a benchmark for the market, a certainty for all customers.
For Vitality's, the BU Events takes care of the Hair Shows direction for presenting the new trends.
