Toscana Promozione is the agency for the economic promotion of Tuscany, in charge of promoting Tuscan economy and territory worldwide by means of: internationalization of the Tuscan enterprises, international cooperation, attraction of foreign investors. Toscana Promozione is active in the sectors of tourism, food and wine and corporate. Beyond its headquarters in Florence, it has bureaus in USA, Brazil, Argentina, Russia, China and Germany.
MPR collaborates with Toscana Promozione at different levels. The projects started with the direction of the promotional events in many locations in Italy and worldwide and then involved BU Media & Web strategy to take care of the national strategy and planning on every media channel; BU Advertising and Production worked side by side with the Events division for the event Feel the Yarn, which took place alongside the Pitti Filati main event.