Philips Saeco International Group is leader in the design, production and marketing of coffee machines for domestic and professional use and of vending machines for hot and cold beverages and snacks.
Founded in 1981, Saeco has successfully grown into a strong and internationally oriented group, with 16 branches in Europe, USA, Latin America, Australia and Asia and an import network for the distribution of Saeco-branded products in more than 60 countries all over the world.
The ability to understand and anticipate market needs, constant innovation and production flexibility, together with a worldwide distribution network and, at the same time, its strong roots in the territory are the strengths of Saeco International Group.
The projects carried out for Philips Saeco are an example of the integration of multiple communication levers coordinated by one single agency.
Awareness strategies were implemented together with creativity and campaign production and actions focused on the web, which turned into road-tours stopping at the best hotel chains and the most prestigious Italian ski resorts and Yatch Clubs.