Royal Philips Electronics, based in Amsterdam, is a company operating in various Healthcare and Well-being sectors and it is oriented towards improving people's life thanks to innovative solutions and products. Philips, leader in the Healthcare, Lighting and Consumer Lifestyle sectors, integrates technology and design into solutions customized on people's needs, customers' wishes and the brand promise "sense and simplicity".
The projects realized by MPR for Philips Italy range from guerrilla marketing actions to promotions and in-store lotteries.
As usual, MPR took care of every aspect the operations involved: from creativity to logistics, from the production of materials to the actual dynamics of the promotion, also realizing forms of direct contact with the end-users which were extremely involving. The great attention dedicated by MPR to the web allowed it to create an echo on the web as well, to increase its viral effect.
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