Nvidia is world leader for visual computing technology and it constantly redefines the standards with new interactive graphics solutions. Founded in 1993 in Santa Clara, California, it is owner of more than 1.100 USA patents, among which the ones relating to fundamental projects and intuitions for modern computing.
For Nvidia, MPR follows the web communication by planning and studying the SEM strategy. The versatility of the integrated communication model created by MPR allowed Nvidia to realize other projects as well, for which the synergy between BU Advertising and BU m.i.c.e. was activated: this way, promotional tours were sent out to take the streets, e.g. the recent Nvidia Truck Tour.
