Miele is one of the major European brands in domestic appliances production. It is market leader in Germany (where it owns a share of 28%) and among the first in the Netherlands, Belgium and Switzerland, with a strong presence in Great Britain, France and Italy and, out of the Old Continent, in Australia, USA and Japan. It owns several branches worldwide, whereas the production, including the whole range of domestic appliances (fridges, refrigerators, washing machines, driers, dishwashers, ironing machines, kitchens) and small domestic appliances (vacuum cleaners, coffee machines), takes place in the plants mainly located in Germany.
It is difficult to summarize the collaboration between MPR and Miele Italy given the heterogeneity and variety of the projects carried out together. From the official catalogs to the last national campaign for the launch of the Ice Line, the BU Advertising has taken care of the creativity of many promotional activities of the German brand. Beyond creating moving banners for the company website, among the last projects carried out there are the creativity and the production of POP materials for some domestic appliances and the realization of a brand naming and design for a product line of detergents.
