Lavapiù is the Italian leader in self-service laundries. It was born out of the union between Lavapiù's expertise in the creation of self-service laundries and Miele's world-wide technological leadership in the washing systems sector. Lavapiù is active in the whole of Italy, with point of sales and assistance service.
MPR re-designed the image of Lavapiù, Miele's self-service laundry franchising, active in Italy with more then 150 retail stores. The brand identity integrated project has changed the traditional self-service laundry concept completely. The restyling affected the logo, the materials and the whole image of retail stores, by means of a strategy that was not limited to a make-up operation, but it created a new format instead. The project led afterwards to the realization of a web strategy to increase the amount of contacts coming from the website visitors.
