In the Mediterranean sun, nearby Taormina, FASHION GARDEN is flourishing: the outlet store where elegance lights up with the colors of Sicily. FASHION GARDEN occupies an area of 28.000 square meters and can contain about 150 shops.
MPR has accompanied the Fashion Garden Outlet project right from the very beginning, by taking care of creativity, media relations and production of support materials. In particular, the BU Advertising worked on the naming concept, both for the graphics and the copyright.The concept perfectly matched the campaign concept as it was transmitted on the national press and on the web.
