ARPAV is the Regional Agency for Environmental Prevention and Protection in the Veneto region. The Agency aims at fulfilling two closely connected goals: protection, by means of an environmental control that safeguards people's health and territorial safety; prevention, through research, education, information and environmental sensibilization.
The communication project realized for ARPAV is a "green" one: the goal is indeed that of sensibilizing the citizens in Veneto on the topics of recycling and saving energy. The message was delivered through billboarding campaigns and video commercials, following a public tender.