Based in Santa Monica, California, Activision Blizzard is one of the major program editor for interactive entertainment, both for PC and console games. The company has created, been licenced and won several franchises and famous brands, among which the top-seller online game World of Warcraft®.
For Activision Blizzard, the BU m.i.c.e. organized launch events for cult games like Crash & Spyro® and World of Warcraft® in the whole of Italy . At the same time, it took care of the organization of IES 2010, a meeting held in Rome for the 2010 line up presentation.