Our history
MPR was set up in Faenza in 1988.
These were the years when extended audiences started to crumble down and, in that time, the decision to take the path of integrated communication was as much innovative as necessary.
Whereas the former advertising agency only took care of the popularity of the brand through traditional media, the new idea of communication allows us to live an all-round experience of the product, instead. The natural consequence of this was that the most illuminated brands believed in this formula straight from the start. From Gruppo Ferruzzi to Ferretti Yachts up to Renault Italy. Shortly afterwards, in 1996, MPR Integrated Communication Agency set up an agency in Milan, as well.
Today this strategy, which MPR has been implementing for more than 20 years, is appreciated on the market more than ever. The advent of the new media has caused a fragmentation of the audience with an exponential increase in the products on the market. Traditional advertising is not enough any more, it is necessary to use it in an integrated communication context, which comes to existence when one single project is distributed amongst all of the communication levers.
Today, MPR aims at becoming the first integrated communication agency in Italy, thanks to the constant investing on its talents' quality and on the improvement of processes.