ROBERTO RONDINELLI
Roberto Rondinelli writes about himself:
Roberto Rondinelli was born very young and after a short time he realizes he is crazy.
Having realized he's in good company, he feels very soon dangerously attracted by a way of life ranging from Bruce Springsteen, Hugh Hefner (the father of Playboy) to the Buddha.
He therefore realizes he's perfect for the world of advertisement (one of the 3 most fulminating revelations of his life, besides Rock'n'Roll and another thing not to be revealed, but just think about it...).
Fascinated by the motto “always better than working”, he starts up MPR Integrated Communication Agency, this one being a most obscure name to most people.
Very much convinced of having invented something great, he devotes himself (first in Romagna and then in Italy) to explaining how his communication model multiplies sales.
Though not even his mother had actually understood his job, big companies began to entrust him their own investments in communication, such as: Renault Italy, Ferretti Yachts, Auchan/Rinascente, Peugeot Italy, Louis Vuitton Group, Cisa, L’Oreal, Allianz, Regione Toscana, Saeco/Philips, Miele etc. etc.
With his agency, he even wins awards, some of which so much as very important: the Gran Prix della Pubblicità, 6 Mediastars, 4 Agorà, 2 Pubblicità e Successo, Mention of Honour at the Freccia d'oro, the Harvey Verbatim Award for best American sailing campaign, European Best Event Award, the Media Eye, the Italian Web Award, the Key Award, the Interactive Key Award and the coffee-game at the Valtur tourist village in Santo Stefano (thanks to a spectacular backward moonwalk).
All of these acknowledgements produce immediate effects: friends ask him for loans, clients for discounts, employees for pay rise.
He's a Capricorn with rising Scorpio and Moon in Cancer (which is very much like being a Ciao - Italian moped - with the engine of a Ferrari) but with no choice: creative but irrational, powerful but uncontrollable. And if you stop for a second, it's just too bad...
Today, Rondinelli leads an ascetic lifestyle, asking himself universal questions such as “How to become a rock star after 40?”
He is glad to announce he does not hate anybody.