We Are Philips Days 2011
12 Sep 2011
On Friday September 23rd and Saturday 24th, the We Are Philips Days will take place at the Philips Saeco headquarters in Gaggio Montano (BO): 2 days dedicated to the employees and their families to let them explore the Philips world.
After one year since the acquisition of Saeco by Philips, the technology giant wants to tell all about itself to its new employees and their families and chooses to do it during a September weekend, when the best of its production and the Philips-thought will be taken to the Bologna hills.
All of the 900 Philips Saeco employees will be invited to visit the Philips House, a big 450-square-meter structure set up for the purpose, where Philips main divisions introduce themselves to their colleagues, to whom products, corporate policy and special projects of the headoffices will be shown.
On Saturday, the industrial plants will be open to families as well, with entertainment activities dedicated to children, to whom Philips has also dedicated a special project: Philips SimplyHealthy@School.
The whole project We Are Philips Days 2011 was conceived and realized by MPR Comunicazione Integrata which was involved through its BUs Advertising, m.i.c.e. and Events. Besides the study of the concept, MPR follows its integrated image and takes care of the logistic and organizational aspects.