SFASHION - Fashion in countermarketing: MPR at the Fashion University in Rimini
12 Jan 2011
SFASHION - Fashion in countermarketing: MPR at the Fashion University in Rimini.
How have the ways of communicating in fashion changed? The peculiarity of marketing in the fashion universe, a ceaseless countertrend, from advertising to fashion shows and specialized magazine columns: MPR Integrated Communication will discuss how fashion changes trends in language, clothes and communication strategies together with the students of the Degree Course in Fashion Culture and Techniques.
Lorenzo Cecchinelli, Creative Director, Rita Gaddoni, Copy Writer, Enza Patruno, Show director, Valentina Tamburini, Producer, and Martina Liverani, Journalist, will give speeches and tell their first-hand accounts of an Integrated Communication Agency that has dealt with advertising, marketing, research and events for 20 years, with a special focus on the fashion sector.
Sfashion is a meeting organized by Riccardo Bresciani within the teachings of the course Languages and Techniques of the Made in Italy of Professor Giampaolo Proni.