Roberto Rondinelli, Professor for one day at the Faculty of Economics
21 Mar 2011
At the Faculty of Economics and Trade in Forlì, Roberto Rondinelli's lecture took place this morning for students of the Course in Territorial Marketing.
Rondinelli explained the students how a brand identity strategy applied to the territory is created, bringing as an example the case history of the client-State San Marino. For San Marino, MPR Integrated Communication implemented the repositioning of the image and an integrated communication campaign.
Fabio Berardi, State Secretary of the Board of Tourism of San Marino, was Professor together with Rondinelli.