MPR Integrated Communication celebrates the recognitions achieved for the advertisement campaigns for Trevi, Cefla e Banca di Romagna
12 Jul 2010
A small fish that, coming out of its natural habitat - water - looks for oxygen outside. This is the creative idea on which the campaign "Catch your Breath" ("Prendi fiato") is based, a campaign realized for the client Banca di Romagna, thanks to which MPR Integrated Communication was awarded the Press & Outdoor Key Award in the category Finance and Insurance, Trade and Mass Market Distribution.
The awarding ceremony, now in its VI edition which took place on May 27th in the stage of the Aula Magna at the IULM University in Milan, features the most coveted prize by national advertisement agencies for campaigns destined to press, outdoor and new forms of outdoor communication.
Same date, but on the stage of the Auditorium del Centro Culturale San Fedele in Milan, Lorenzo Cecchinelli, Robert Harrison and Simona Placci, the creatives of MPR Agency, were awarded the Special Stars during the XIII edition of the MEDIASTARS PRIZE.
Lorenzo Cecchinelli, in charge of MPR's creative division, was awarded the Special Star for his copyrighting work for the short film realized for the 50th year of client TREVI's activity. Robert Harrison was awarded the Special Star for his art director work in the campaign "Catch your Breath", realized for the client Banca di Romagna. Simona Placci, MPR's art director, won the Special Star for the campaign Great and Shared Horizon (Orizzonte Grande e Condiviso), an institutional short film realized for the client Cefla.
MEDIASTARS is an authoritative recognition at national level in the field of Advertising, Corporate Identity and Multimedial Communication and it is focused on the professional value of those who technically contribute to the the good outcome of advertising communication: the Advertising Technicians.
Great success of MPR, of its clients, but also of the territory, which shows to be vital and active, rich in creativity and willing to undertake new projects.
Romagnoli (from the Romagna region) territory and creativity, which MPR has been conveying for years through participation to and victory of national competitions such as the above-mentioned, which throw a spotlight on the provinces that want and manage to be competitive and innovative at every level.