MPR Integrated Communication wins Excelsa 2011 Confindustria Ravenna Award
18 Apr 2011
On Friday April 15th in Ravenna, the award ceremony for the Excelsa Confindustria Ravenna Awards took place, regarding prestigious acknowledgments for the companies associated to Confindustria which distinguished themselves in the years 2009-2010 in the following sectors: environment and safety, marketing and communication, innovation, internationalization, work and human resources.
MPR Integrated Communication was awarded the Excelsa Confindustria Ravenna Award in the category Communication and Marketing for the activities undertaken during the years concerned, with the following motivation: "it is not easy for an agency to be agency of itself. In this case, the alchemy worked and generated a project, which was excellently carried out and articulated by making thorough use of tools and actions, enriched with creativity and irony, perfect in communicating a constant commitment to innovation, culture and, lastly, to giving value to the territory." In the jury, besides President Giacomo Vaciano, economist, Gianna Terzani, Vice-President of Assocomunicazione, Giovanni Cutini and Stefano Bacci.
Excelsa – Confindustria Ravenna Award is the new initiative aiming at the acknowledgement of the corporate social value and the diffusion of best practices that concern giving special value to the companies which decided on investing even in disadvantageous macroeconomic circumstances, paying utmost attention to human resources, social commitment and entrepreneurial ethics.
The final ceremony was anchored by RAI journalist Laura Chimenti, together with Oscar Giannino.