Contemporary Arts Festival in Faenza
18 May 2011
The press conference for the presentation of the IV edition of the Contemporary Arts Festival took place this morning in Faenza. The Festival will last from May 20th to May 22nd in Faenza. MPR Integrated Communication supported the Festival by making a contribution through its vision and expertise in taking care of the communication relating to the Festival.
For this prestigious event, MPR made available a creative team, who worked on the communication campaign concept and created the coordinated image for materials in support of the promotion of the Festival, with the style that best represents its language. "It is the Festival of spoken art, the art of which is speaking. What we need to understand is the role dialog has in communicating the emotion expressed by a work of art. Because emotion is the value that allows a work of art to be eternal and usable and it is the feeling that brings together all of those who get excited in the same way in front of it, in spite of cultural and social diversities" Roberto Rondinelli stated.
MPR interprets its own bond to the territory as an essential value. Because of this, it chose to support the Contemporary Arts Festival as an important project for the positioning of Faenza in a global perspective, as a laboratory to develop thought and new ideas, thanks to the contribution of celebrities in the art system and international creativity. Strengthening our own territorial sense of belonging means for MPR to invest on it, so that the very territory can be a breeding ground for ideas, dialog, opportunities. A place where excellence can be cultivated.